Dr. Andrew Baron


Associate Professor

Psychology

Faculty of Arts

Research Themes:  The Communicating Mind and Body

Andrew’s research explores the development of social cognition with a particular emphasis on characterizing the mechanisms (cultural and cognitive) that shape the acquisition and development of implicit intergroup cognition (e.g., social category concepts, attitudes, stereotypes and identity). His lab also seeks to understand the representational building blocks that support the construction of social knowledge structures in children such as those that underlie intergroup prejudice.

More broadly, Andrew’s lab seeks to understand the mechanisms that constrain how implicit associations form and that govern the conditions under which they can be modified and will influence behavior. This work has broad applications for cognitive science, social cognition, education, legal and economic policy, as well as for marketing research.

While much of Andrew’s research focuses on children ages 3-10, he also explores related questions concerning the acquisition and development of implicit associations among infants, older children and adults.

Andrew is also part of the Early Development Research Group, a consortium of six research centers interested in the development of language, learning, and social understanding in infants and children.

Research Interests

The development of social cognition, with a particular emphasis on characterizing the mechanisms (cultural and cognitive) that shape the acquisition and development of implicit intergroup cognition (e.g., social category concepts, attitudes, stereotypes and identity).

First Nations land acknowledegement

We acknowledge that UBC’s campuses are situated within the traditional territories of the Musqueam, Squamish and Tsleil-Waututh, and in the traditional, ancestral, unceded territory of the Syilx Okanagan Nation and their peoples.


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